# Pricing - Skedful

Skedful is booking software for service businesses (tattoo, hair and barber, beauty and nails, training, coaching, photography): scheduling, clients, payments, reminders and an AI assistant in one place. This file is the machine-readable price list; the human version lives at https://skedful.com/pricing.

Every plan starts with a 30-day free trial. USD prices are the Paddle list prices. ILS prices are the Israel list prices, ex-VAT; VAT is added at checkout. Billing is handled by Paddle.

## Starter
- Price (USD): $19/month, or $199/year (yearly billing is 12 monthly payments less 10%)
- Price (ILS): ₪49/month, or ₪529/year (yearly billing is 12 monthly payments less 10%)
- Seats: 1 team seat (owner included)
- Messages: 150 SMS/WhatsApp messages per month; email reminders unlimited
- Emma AI assistant: not included
- Smart waitlist automation: no
- Client payments (deposits and payment requests through the studio's own PSP): no
- Consent forms: no
- Session briefs and client profiles: no
- Google Calendar sync: no
- Removable Skedful branding (white label): no

## Pro
- Price (USD): $39/month, or $419/year (yearly billing is 12 monthly payments less 10%)
- Price (ILS): ₪119/month, or ₪1279/year (yearly billing is 12 monthly payments less 10%)
- Seats: 3 team seats (owner included)
- Messages: 600 SMS/WhatsApp messages per month; email reminders unlimited
- Emma AI assistant: included
- Smart waitlist automation: yes
- Client payments (deposits and payment requests through the studio's own PSP): yes
- Consent forms: yes
- Session briefs and client profiles: yes
- Google Calendar sync: yes
- Removable Skedful branding (white label): no

## Studio
- Price (USD): $49/month, or $529/year (yearly billing is 12 monthly payments less 10%)
- Price (ILS): ₪149/month, or ₪1609/year (yearly billing is 12 monthly payments less 10%)
- Seats: Unlimited team seats (owner included)
- Messages: 2000 SMS/WhatsApp messages per month; email reminders unlimited
- Emma AI assistant: included
- Smart waitlist automation: yes
- Client payments (deposits and payment requests through the studio's own PSP): yes
- Consent forms: yes, with a multi-template library
- Session briefs and client profiles: yes
- Google Calendar sync: yes
- Removable Skedful branding (white label): yes

## Notes
- Emma, the AI assistant, is available from the Pro plan up.
- SMS/WhatsApp allowances are hard monthly caps. When a plan reaches its cap, text reminders pause until the next month while email keeps sending; there is no overage charge.
- Skedful never takes a commission on bookings or payments. Client payments go through the studio's own payment provider (Grow, PayPlus or SUMIT).
- Prices change rarely but do change; the human page https://skedful.com/pricing is always current.