An AI assistant that runs your book, not your inbox.
Ask Emma what your week looks like, where the gaps are, or how last month compared. She reads the same schedule you do, and she can act on it when you ask.
Questions about the business, answered from the business
Not a chatbot bolted on the side. She works from your real schedule and your real numbers.
Read the diary out loud
What does Thursday look like, when is my next free two-hour slot, who is on the waitlist. Answered from the live calendar, not a stale summary.
Answer with numbers
Pull a metric, compare it to a previous period, break it down. The figures come from the same records the dashboard uses.
Act on the calendar
Book, move, cancel or mark a no-show. Work the waitlist and offer a freed slot. She does the clicking; you make the call.
Find the gaps
Ask where the dead time is this week and get the actual holes in the diary, which is the first step to filling them.
Actions wait for you
Something that changes a client booking is held as a pending action for you to confirm, rather than done silently on your behalf.
Everything she does is logged
Emma keeps her own audit trail, so what was asked and what was changed can be reconstructed afterwards.
Ask in a sentence
No query builder, no report designer.
Ask the question you would ask a manager
"How busy am I next week?" is a valid query. So is "move Dana to Thursday at four".
She reads the real records
The schedule, the services, the clients, the waitlist and the metrics, scoped to your studio and nobody else’s.
You confirm anything that changes a booking
Reads answer immediately. Changes are proposed and wait for your confirmation.
The trail is kept
What was asked, what was done, and when. Available afterwards rather than lost in a chat window.
Being precise about this one
AI claims in this category are usually vague. These are the edges.
She does not chase your clients
Emma is for you, not your clients. She does not autonomously message people, run campaigns or answer your booking page. Automated client follow-ups are a separate, rule-based feature you configure yourself.
Pro and above, and metered
Emma is not available on Starter. Pro and Studio each carry a monthly allowance, so heavy use is bounded rather than billed as a surprise.
She acts only within your studio
Every question is answered against your own records. There is no cross-studio view, by design.
Pricing that costs less than the tools it replaces.
Flat pricing, one plan per business. Start free for 30 days. No card to begin, no contract, cancel in two clicks.
All prices exclude VAT / sales tax, which is added at checkout.
- Included Your SEO booking page
- Included Unlimited bookings
- Included 150 SMS / WhatsApp reminders / mo
- Everything in Starter, plus:
- Included 600 SMS / WhatsApp reminders / mo
- Included Smart waitlist auto-fill
- Everything in Pro, plus:
- Included 2,000 SMS / WhatsApp reminders / mo
- Included Unlimited professionals
30-day free trial on every plan · No card required to start · Cancel anytime.
Weighing us against Fresha or Booksy? The comparison is honest about the rows where they win. Skedful vs Fresha vs Booksy
What people ask about Emma
Does Emma follow up with clients automatically?
No. Emma is a studio-facing assistant: she answers questions about your business and acts on your calendar when you ask her to. She does not message your clients on her own. Automated client follow-ups exist as a separate rule-based feature that you configure and control.
Which plans include Emma?
Pro and Studio. She is not available on Starter. Each of the two tiers carries its own monthly usage allowance.
Can she change a booking without asking me?
Anything that changes a client booking is held as a pending action for you to confirm. Read-only questions are answered straight away.
Can she see other studios on the platform?
No. Every query is scoped to your own studio’s records.
Is there a record of what she did?
Yes. Emma keeps her own audit trail alongside the wider security audit log, so what was asked and what changed can be reconstructed later.
Two questions everyone asks next: what it costs, and how it compares. PricingSkedful vs Fresha vs Booksy
Ask the business a question. Get an answer.
Thirty days free, no card. Emma is included from Pro.